<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Gus Pelogia | SEO Product Manager]]></title><description><![CDATA[GusPelogia.com]]></description><link>https://www.guspelogia.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 18 Oct 2026 22:15:53 GMT</lastBuildDate><atom:link href="https://www.pelogia.it/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[How to use embeddings to map hreflang tags at scale]]></title><description><![CDATA[Last October, I had the pleasure of being on stage at Search ‘n Stuff in Antalya, Turkey. It was a fantastic conference by the beach side, and most guests and attendees stayed at the same hotel, meaning you’d bump into an SEO at every corner. I gave a talk about use cases for embeddings and proudly inspired a few SEO peers to create their own tools and use cases for embeddings and cosine similarity. This post dives into one of the use cases I presented at the conference: mapping hreflang tags...]]></description><link>https://www.guspelogia.com/embeddings-hreflang</link><guid isPermaLink="false">699b33ae4494a30051f84bef</guid><pubDate>Sun, 22 Feb 2026 17:02:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3695bd_a04603e250984aa8b5696e07deadd85b~mv2.png/v1/fit/w_1000,h_540,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gustavo Pelogia</dc:creator></item><item><title><![CDATA[How to create your own Knowledge Panel / Entity Tracker on Google Sheets [5 Steps]]]></title><description><![CDATA[Some great tools such as Kalicube  and Audits.com  allow you to verify whether an entity exists or not in Google's Knowledge Graph. For...]]></description><link>https://www.guspelogia.com/knowledge-panel-tracker</link><guid isPermaLink="false">67486cbc5c57f1026b8c5df3</guid><pubDate>Mon, 02 Dec 2024 13:31:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3695bd_267deb6308654d5f9b87bff266d21a72~mv2.png/v1/fit/w_716,h_253,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gustavo Pelogia</dc:creator></item><item><title><![CDATA[Como usar Screaming Frog + ChatGPT para mapear páginas relacionadas em escala]]></title><description><![CDATA[Você gostaria de mapear milhares de páginas relacionadas em segundos? Neste artigo, vou te mostrar como. Você não precisa saber como...]]></description><link>https://www.guspelogia.com/screaming-frog-chatgpt-paginas-relacionadas</link><guid isPermaLink="false">66b86b04ae2250961e3fc497</guid><pubDate>Sun, 11 Aug 2024 07:47:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3695bd_f855351d208c45bb932c1a6f5e8fa372~mv2.png/v1/fit/w_915,h_398,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gustavo Pelogia</dc:creator></item><item><title><![CDATA[How to use Screaming Frog + ChatGPT to map related pages at scale]]></title><description><![CDATA[Would you like to map thousands of related pages in seconds? In this article, I’ll show you how. You don’t need to know how to code -...]]></description><link>https://www.guspelogia.com/map-related-pages-embeddings</link><guid isPermaLink="false">668f8cf54df2b80b29c4b4f1</guid><pubDate>Thu, 11 Jul 2024 08:06:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3695bd_08f70aa66e714842b95312d55b2ae7d2~mv2.png/v1/fit/w_1000,h_662,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gustavo Pelogia</dc:creator></item><item><title><![CDATA[How the Digital Markets Act is changing Google SERPs in Europe]]></title><description><![CDATA[The Digital Markets Act is a new EU (European Union) law coming into effect on March 6th. It defines some large digital platforms, such...]]></description><link>https://www.guspelogia.com/google-dma-serp-changes</link><guid isPermaLink="false">65d27f55e750aeb642ee0e62</guid><pubDate>Mon, 19 Feb 2024 01:00:15 GMT</pubDate><enclosure url="http://www.youtube.com/watch?v=GfYx9WADW-Y" length="0" type="video"/><dc:creator>Gustavo Pelogia</dc:creator></item><item><title><![CDATA[Six simple tips for writing great SEO tickets]]></title><description><![CDATA[Since I joined Indeed in March 2022, I have written ~0.7 a ticket per working day. Most of these are requirements for engineers – new...]]></description><link>https://www.guspelogia.com/write-seo-dev-tickets</link><guid isPermaLink="false">64df93b2cac61ad5e08dd2bb</guid><category><![CDATA[Blog]]></category><pubDate>Sat, 27 Jan 2024 10:23:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3695bd_8b8abfa1852b41a18ab7f4dd6eba0695~mv2.png/v1/fit/w_1000,h_944,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gustavo Pelogia</dc:creator></item><item><title><![CDATA[Skip the slides: why writing a business case can be better for your SEO plans]]></title><description><![CDATA[This blog post borrows a lot from my BrightonSEO talk but expands to use cases beyond product management. A few weeks back I asked SEOs...]]></description><link>https://www.guspelogia.com/skip-the-slides-seo-business-case</link><guid isPermaLink="false">65120061f295d1c7cf495aac</guid><pubDate>Mon, 25 Sep 2023 22:12:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3695bd_3808f9d24f9542af94d65395862c7428~mv2.png/v1/fit/w_653,h_665,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gustavo Pelogia</dc:creator></item><item><title><![CDATA[So... What does an SEO Product Manager do?]]></title><description><![CDATA[While I’m not the biggest fan of writing a “101 guide”, I only started understanding what an SEO Product Manager does when I became one....]]></description><link>https://www.guspelogia.com/seo-product-manager-job</link><guid isPermaLink="false">64e1ef77d316582bff2b1ee3</guid><pubDate>Sun, 20 Aug 2023 11:21:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3695bd_5c83b69e5f3a48919b976141613662eb~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gustavo Pelogia</dc:creator></item><item><title><![CDATA[Business acumen in SEO: four ways to adapt and do more meaningful work]]></title><description><![CDATA[Business acumen is a person’s ability to understand various business scenarios and cope with them effectively. People with strong...]]></description><link>https://www.guspelogia.com/business-acumen-seo</link><guid isPermaLink="false">64df93b15bd7b32eb79fa67c</guid><category><![CDATA[Blog]]></category><pubDate>Thu, 10 Aug 2023 08:32:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3695bd_50928affc9da4a6583251919241f7874~mv2.png/v1/fit/w_716,h_684,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gustavo Pelogia</dc:creator></item><item><title><![CDATA[How product management principles can make you a better SEO]]></title><description><![CDATA[Image generated by Bing Image Generator using “drafting a feature on a webpage like a sketch” prompt The infamous “it depends” follows...]]></description><link>https://www.guspelogia.com/product-management-principles-seo</link><guid isPermaLink="false">64df93b35bbb02fed1f59ccf</guid><category><![CDATA[Blog]]></category><pubDate>Wed, 31 May 2023 18:00:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3695bd_ba5883ec79094c4ab005764d93f9945f~mv2.jpeg/v1/fit/w_800,h_573,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gustavo Pelogia</dc:creator></item><item><title><![CDATA[How to build a Knowledge Panel for your name or brand]]></title><description><![CDATA[A Knowledge Panel is a great way to present your brand. People might know you, but a more complete SERP certainly strengthens your name –...]]></description><link>https://www.guspelogia.com/how-to-build-knowledge-panel</link><guid isPermaLink="false">64df93b50b71e003f180c0f3</guid><category><![CDATA[Blog]]></category><pubDate>Tue, 26 Jul 2022 09:09:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3695bd_c23fb5d8e923475588f9ee750e0b1f9d~mv2.png/v1/fit/w_500,h_339,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gustavo Pelogia</dc:creator></item><item><title><![CDATA[How to build a business case to revamp your menu and footer (and boost your rankings in the process)]]></title><description><![CDATA[Most SEOs would agree that adding more internal links is a fairly efficient way to improve rankings for a blog, an asset or a commercial...]]></description><link>https://www.guspelogia.com/business-case-menu-footer</link><guid isPermaLink="false">64df93b63f11cba7c9ecbd56</guid><category><![CDATA[Blog]]></category><pubDate>Wed, 23 Mar 2022 07:30:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3695bd_f4ddd74a98cc4c07ac54f224e74b430b~mv2.png/v1/fit/w_1000,h_426,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gustavo Pelogia</dc:creator></item><item><title><![CDATA[Combining the power of internal and external links to boost revenue [Template included]]]></title><description><![CDATA[This post + template will show you, step by step, a way to use both internal and external links to improve PageRank to the most important...]]></description><link>https://www.guspelogia.com/combining-internal-and-external-links-kpi</link><guid isPermaLink="false">64df93b79932ae83cceaa7c9</guid><category><![CDATA[Blog]]></category><pubDate>Mon, 01 Nov 2021 08:30:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3695bd_fcffffdef98b4d7fbcb42b25773cc0a9~mv2.png/v1/fit/w_1000,h_604,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Gustavo Pelogia</dc:creator></item></channel></rss>